From Press Reports
Continuing a tradition that began in 2002, fred’s Super Dollar is commemorating the fallen heroes of 9/11 through a fundraiser for
the emergency teams that serve the fred’s stores’ communities.
During the event, which will run from Aug. 18 through Sept. 12, stores will be selling “Hero Hats” for $1 each. All proceeds will go to the selected emergency teams that would be first responders in the event of a 911 crisis in that particular store’s area. In addition, all operating profits from store sales taking place on September 11 also will be donated.
“Hero Hats” are paper cut-outs that customers pay $1 to sign and hang in the windows of their local fred’s Super Dollar stores to show visible support of their area’s emergency teams. Since the promotion began, fred’s Super Dollar has raised more than $2.8 million for local fire, police and sheriff departments. In 2013, fred’s Super Dollar donated $327,615.00.
“Year after year, we continue to be inspired by our customers who embrace this program and contribute so generously,” said Ursula Roman, marketing director for fred’s Super Dollar. “Our ‘Hero Hats’ program honors the fallen heroes of Sept. 11 on the anniversary of the tragedies in New York, Washington D.C., and Pennsylvania, and publicly demonstrates our appreciation for the emergency teams who continue to save lives every day.”
Shoppers may also join fred’s Super Dollar in commemorating 9/11 by visiting their local stores on Sept. 11.
“We appreciate all of our customers who help us demonstrate our gratitude by supporting this program,” Roman said.
“It is our hope that the ‘Hero Hats’ hanging in our store windows will inspire the emergency teams and that the money raised on Sept. 11 will be helpful to their needs.”