A National prom and pageant-wear brand Rachel Allan debuted their new Spring/ Summer 2015 collections to exclusive retailers from around the
country this past weekend. It was an event filled with glitz, glamour and lots of gorgeous dresses. Local retailer Rhonda Prisock from Fantabulous Formals who carries the Rachel Allan brand in their Louisville store, had a front row seat to all the excitement and will be offering the latest trends in their store.
The Burr Ridge, Ill., based special occasion and prom company hosted a series of runway shows premiering new designer dresses and gowns in seven impressive collections targeting Prom, Homecoming, Pageant and Evening Wear, each jam-packed with the latest trends, silhouettes and fabrications women will be looking for and wearing in 2015.
Rhonda Prisock of Fantabulous Formals was one of the special invitees who got an exclusive sneak peak of the new lines to place their orders and guarantee the availability of Rachel Allan to local shoppers.
The weekend marked the official launch of the Rachel Allan brand to retailers. For 29-years, the brand operated under the Party Time Formals label, but has evolved into a more trends and celebrity-driven brand with their runway-influenced and red carpet-ready gowns and cocktail dresses. The name change signified the brand’s new direction and designer-influenced brand strategy.
“The name change will take the brand into a new era, while respecting the original principles and ideals on which we founded the company,” Rachel Allan President Alan Tandon said. “We started the company as a manufacturer of special occasion apparel and built a strong following. Across the board, we have evolved to a more designer-influenced brand, setting trends with our silhouettes, high-end fabrications and attention to detail. We wanted our brand name to reflect that same fashion-forward evolution.”
The new name Rachel Allan is the combination of the first names of Alan’s wife, Rachel, and Tandon himself. Both co-direct the company’s design and merchandising teams. The Rachel Allan label represents innovative fashion trends, quality craftsmanship, exceptional fit and an attention to detail, including beading, sequins and embroidery all designed to enhance every stage and lifestyle of the contemporary woman.
Visit Fantabulous Formals to purchase Rachel Allan’s Fall Homecoming and Special Occasion Collections.